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2011-09-28

LiveWorkPlay wins Fundchange Summer Challenge and receives matching funds from TELUS

LiveWorkPlay demonstrates how social media and crowdfunding through Fundchange can make change happen for Canadian charities.

Canadian charity crowdfunding initiative, Fundchange (www.fundchange.com) and its sponsor TELUS presented Ottawa based charity LiveWorkPlay.ca last Friday with more than $10,000, the results from their first Summer Challenge which ran in July and August.

The focus of the Summer Challenge was to give charities the opportunity to have the funds raised through Fundchange’s unique crowdfunding model, doubled (up to $5,000) through the generous support of TELUS. LiveWorkPlay was not only able to fully fund their project, but they also had the highest number of Facebook ‘Likes’, which was a key factor in winning the Challenge.

LiveWorkPlay posted A Feast For The Senses, A Feast For The Soul project on Fundchange in mid-July. Keenan Wellar, co-leader of LiveWorkPlay, and a team of staff and volunteers, used social media and the Fundchange platform to raise awareness for this unique project and encourage people to support it by sharing with their social networks, and ultimately, funding it. LiveWorkPlay raised $5,372 for a total of $10,372 for their project, having more than 6,400 votes and 330 Facebook ‘Likes’.

“This project is going to bring people with intellectual disabilities and their family members together three times in the coming the year to share a meal and celebrate progress in the Ottawa community,” said Wellar. “We were pleased to see 30 different donors contributing for a combined total of more than $5,000, and the further integration of Fundchange with Facebook was a significant factor, as it helped engage our existing crowd and attract newcomers.”

Fundchange gives people the opportunity to support projects in different ways: voting, liking on Facebook, Tweeting, commenting, emailing, or funding.

“Organizations such as LiveWorkPlay and our other members, are becoming more and more savvy on how to tap into the crowd through social networking with their existing supporters,” said Paul Dombowsky, Fundchange founder. “Crowdfunding and social media enable organizations to get support from people connected to them by many degrees of separation – which is where its power lies."

Dombowsky also noted, “From the time Fundchange was launched, TELUS has been a strong supporter of what we have been trying to do to engage a new generation of donor to fund change in our communities. Their willingness to step in with matching funds for the Summer Challenge provided an added incentive that more than doubled the number of charities and non-profits we have on board.”

“TELUS is pleased with the results of the first-ever Summer Challenge. Through our involvement in Fundchange we are helping charities reach the next generation of donors through the use of innovative technology,” said Shannon Gorman, National Director TELUS Community Affairs. “Fundchange offers an opportunity for grassroots charities to build a strong donor base utilizing social media tools that can work towards driving sustainability in their organizations.”

There are currently 25+ worthwhile projects on Fundchange looking for funding. Visit www.fundchange.com to support our members as they work to make change happen in our communities one project at a time.

About Fundchange

About Fundchange Fundchange is an initiative brought to you by Ideavibes, and sponsored by TELUS. The site is powered by a socially innovative web application designed to tap into the wisdom and generosity of the crowd to raise funds for Canadian charities to make change happen one project at a time. For more information about Fundchange and to see our member charities and non-profits and their projects, please visit www.fundchange.com

About Ideavibes

Ideavibes helps organizations tap into the wisdom of their crowds. The Ideavibes Crowd Engagement Platform enables organizations to create crowdsourcing and crowdfunding campaigns that use the power of social media and tapping into the wisdom of the crowd to strengthen relationships through engagement and participation. It’s about starting innovative projects, building better products, setting new directions and being more crowd or community focused, funding worthy initiatives and sparking social change.

For more information about Ideavibes, please visit www.ideavibes.com Ideavibes is a trademark of Ideavibes Marketing Limited.

All other trademarks and/or registered trademarks are the property of their respective owners.

For media inquiries, please contact:

Paul Dombowsky 
Founder and ceo 
Ideavibes 
613-878-1681 
paul@ideavibes.com

Keenan Weller
Executive Director
LiveWorkPlay
613-683-8007
keenan@liveworkplay.com

Shannon Gorman
National Director, Community Affairs
TELUS
613-597-8216
shannon.gorman@telus.com